Ridesharing service Lyft just announced that it will enter the New York City market on Friday at 7pm Eastern, but it’s avoiding Manhattan in favor of the Brooklyn and Queens boroughs. Lyft noted that it is launching first in the areas of New York that are “vastly underserved by public transit options.” The company claims to have undertaken a screening process for all NYC drivers that is more stringent than the city’s taxi companies. New passengers can enjoy two weeks of free rides in New York as a launch promotion. In somewhat related news, the New York Attorney General announced...
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