Flurry: Xiaomi is stealing some of the Apple Magic in China as its users spend more time in apps

Analysts think of Apple as being able to engage their users more — what’s known as the “Apple Magic” — and mobile firm Flurry measures such consumer engagement by the time spent in apps. It has found that despite Apple typically leading on this metric, popular Chinese smartphone firm Xiaomi has just tipped the scale. Flurry notes that over the past six years, the average iPhone user spent more time in apps than those on Android devices — by a wide margin. However, it did an analysis on a random sample of 23,000 devices in China throughout January 2014, and...



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