Birchbox brings its grooming subscription service offline with first permanent physical store

In what is seemingly a growing trend among digital companies, US-based e-commerce startup Birchbox has opened its first physical retail space, at 433 West Broadway, Manhattan. We’ve followed the startup since its early days, having originally launched its monthly subscription service of sample-size beauty and grooming products back in 2010. The company revealed its plans to open a physical store earlier this year, so today’s news isn’t actually surprising. In the store, you’ll be able to peruse an assortment of products from 250 brands, and a “dedicated B.Y.O.B (Build Your Own Birchbox)” service, which lets shoppers hand-pick five sample size...



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