Twitter acquires Namo Media to boost its native ads offering

Twitter has acquired a number of startups recently, and the latest is a native mobile ad specialist called Namo Media. The startup helped developers run native in-stream ads in the midst of their app, creating revenue opportunities and an experience that wasn’t off-putting to new and existing users. Namo Media offered “adaptive templates” which were essentially modules that developers could customise to their liking. The closer the ad looks to the rest of the app, the higher the probability that a user will actually stop and engage. If that in turn generates more ‘taps’ from users, advertisers and ad networks...



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