The tech and pizza promise: Why your product must deliver more in less

Jake Levirne is the Vice President of Product at Yesware. Humans are wired to crave immediate joy, from pizza delivery in 30 minutes or less to morning coffee in five. But with lengthy install times and complicated user interfaces, software by enterprise technology companies isn’t meeting our need for instant gratification. That’s a big problem. We’ve always known first impressions matter, but they’ve never quite had the effect they do today. When examining a website, for example, it takes users less than two-tenths of a second to form a first impression. The increasing impact of those first few seconds is...

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